The Power of A Good Story Posted by: Will Ruch in Marketing, Interactive, CEO Blog November 23, 2011 We all love a good story – one that draws us in, has inspiring characters we can identify with, keeps us engaged with its authenticity, gets us thinking and talking with others, and leaves us wishing there was a sequel. We’d like to share such a story with you. Our client Thomson Reuters, who provides information to businesses and professionals around the world, wanted to learn more about how their employees around the world deliver on the organization’s promise and bring their employer value proposition to life. Read the full article
Stay Out of the Doghouse! Posted by: Will Ruch in Marketing, Interactive, CEO Blog July 21, 2011 In the spirit of this holiday season, JCPenney recently released a viral campaign that is making headlines everywhere. Read the full article
Five Things I Hated About Agencies Posted by: Jackie Hills in Marketing, Interactive April 13, 2011 I spent the past 10 years of my career at Kohl’s Department Store, and during those years, I worked with a lot of agencies, marketing communications firms, “partners.” Many were remarkable. Others, not so much. Read the full article
What Do an Oil Distributor and a University Have in Common? Posted by: Jackie Hills in Marketing, Versant News, Interactive March 16, 2011 This is a story of two websites, mooreoil.com and studyofwork.com Read the full article
What Is Branding From the Inside Out? Posted by: Will Ruch in Marketing, Talent Management, CEO Blog February 23, 2011 Without question, I believe organizations that strategically align their HR and Marketing functions are uniquely positioned to build more authentic, meaningful brands for both customers and employees. This power couple of HR and Marketing is the foundation to what we are referring to as “branding from the inside out.” Read the full article